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Beer Pioneers™
Beer Pioneers: The Craft Brewing Revolution
Craft Beer
Before the 1970s, American beer was "just beer," a big-brand industrially produced effervescent pale lager. However, from the mid-70s through the 1990s American beer witnessed a revolution: handcrafted traditional (and flavorful) artisan ales and lagers appeared on the landscape, made in America, in small breweries.
Craft beer wasn't an easy sell. Early craft brewers struggled to change the public's perception of American beer and the big breweries protected their territory. Even so, craft brewers fought the uphill battle, and found their audience. During this craft beer revolution: microbreweries were reborn, homebrewing was legalized, brewpubs resurged, and flavorful craft beer was re-introduced to the consumer in nearly one hundred different styles.
Now after 45 years of being on the scene, craft beer and microbreweries have fully integrated within our culture. But what do we really know about them? Who brought them from relative obscurity to the masses? Who are these beer pioneers?
The Documentary
Beer Pioneers explores the history and evolution of craft beer in America, from Anchor Brewing and New Albion to Merchant du Vin and the Maltose Falcons. The documentary takes an in-depth look at the people, places and events behind the craft beer revolution.
Filmed over a 15 year period, director Jay Sheveck interviews many of the early pioneers and revisits dozens of historic breweries and events that helped shape the modern day craft brewing industry. Archival photos, films and breweriana compliment the narrative, shedding even more light upon the earliest days.
Beer Pioneers reveals the story of the American craft brewing revolution unlike any other documentary to date. The final feature-length documentary will debut in Summer 2010.
The Cast
Final billing is still pending, but so far interviews include:
Herbert "Bert" Grant, Charlie Papazian, Jim Koch, James D. Robertson, Frederick "Fritz" Maytag III, Thomas Dalldorf, Bill Yenne, Dan Gordon, Dean Biersch, Bill Owens, Donald Barkley, Jack McAuliffe, Steve Harrison, Ken Grossman, Rob Widmer, Kurt Widmer, Charles Finkel, William Newman, David Geary, Ed Stebbins, Steve Mason, Maurice Coja, Richard Yuengling Jr., David Heidrich, Alan Sprints, Fred Eckhardt, Michael Jackson, Don Younger, Vinnie Cilurzo, Denise Jones, Brendan Moylan, Jay R. Brooks, Greg Koch and more.
Quick Sheet
| Title: | Beer Pioneers |
|---|---|
| TRT: | Approx. 110 minutes |
| Status: | In Post-Production |
| Delivery Date: | Summer 2010 |
| Format: | HD |
| Produced by: | Beer Guppy Multimedia, Burbank, Calif. |
| Written by: | Jay Sheveck |
| Directed by: | Jay Sheveck |
| Web Site: | www.BeerPioneers.com |
| Fan Sites: | |
©1995-2009 Jay Sheveck, dba Beer Guppy. All Rights Reserved.
©1999 Jay Sheveck, dba Earthbound Entertainment, Inc.
™ "Beer Pioneers" and "The American Craft Brewing Revolution" are trademarks of Beer Guppy
WGAw Registered 1997, 1999, 2003, 2009